Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this ...

AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid ... arrive a little later without missing the start of their movie. This small change ...

Under the new deal, AMC will feature up to five minutes of ads after a movie's official start time, along with a 30–60 second "Platinum Spot" before the final trailers. Why now? Declining ...

In a recent change, AMC Theatres is warning customers that their movies may not actually start at their listed showtimes due to extra ads. Here’s what you need to know about the change.

You might have to wait a little longer for the show to start next time you're at the movie theater. Traditionally, AMC plays trailers for other films before the start of the show. Now, they're ...

AMC Theaters has revealed it will add EVEN more commercials to its pre-movie lineups, and these ads won’t be just trailers anymore. Get ready, Coke, you’re about to have some commercial ...

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter.

In a statement on Wednesday, AMC suggested it was prepared to receive some backlash. But at a time when movie theaters are struggling to get Americans to start going to the movies again, AMC noted ...

The Hollywood Reporter reveals that AMC’s total deal with National CineMedia (NCM) includes, “show [ing] as much as five minutes of commercials after a movie’s official start time, and then ...