Retailers globally are accelerating adoption of 2D codes powered by GS1. Major brands increasingly view 2D codes as central to connected packaging, enhanced food traceability, and stronger consumer ...

Even though the transition is voluntary for some sectors, retailers and brand owners are waking up to demand for data, GS1 representatives said at Pack Expo.

Pharmaceutical manufacturers already serialise medicines using 2D codes to meet regulatory requirements, but a 2D code can be so much more than a tick box for compliance, explains Ian Chapman, Strateg ...

The global regulatory landscape for labeling consumer products is ever-changing, with an increasing number of industries adopting 2D codes to increase transparency and traceability and combat the risk ...

A barcode has long been one of the simplest features on a package. It helps products move through warehouses, stores and checkout tills every day. Yet that familiar barcode is now changing. Across the ...

As retailers prepare to scan 2D barcodes at checkout, brands are using the same code to handle disclosure rules and ...

It’s been nearly 51 years since the first UPC bar code scan took place at Marsh Supermarkets in Troy, Ohio, on a 10-pack of Wrigley’s chewing gum. And while UPC bar codes are still in use, in this ...

Resembling a QR code, 2D bar codes provide the scanner — from consumer to retailer — with an abundant amount of data including product information, inventory management, recipes, traceability and more ...