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Tim Cook reportedly tells employees Apple ‘must’ win in AI

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple ...

Apple saw an 'unusual buying pattern' among US shoppers this year. Tim Cook explains what happened.

Apple CEO Tim Cook said tariff concerns contributed to a recent surge in iPhone and Mac sales this year.

Tim Cook Tells Employees That The AI Race Is Still Apple's To Lose, Despite Setbacks

Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's ...

Apple got a much-needed iPhone and China boost, but expects a $1.1 billion tariff hit this quarter

Apple reported strong iPhone sales and rebound in revenue from China, giving a much-needed boost to two parts of the ...
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Tim Cook Eyes Larger AI Acquisitions As Apple Breaks From Tradition: ‘We're Very Open To M&A That Accelerates Our Road Map’

Apple Inc. (AAPL) is preparing to spend more on artificial intelligence, marking a change from its usual careful approach to ...
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Apple revenue forecast beats estimates as iPhone sales soar

SAN FRANCISCO >> Apple forecast revenue well above Wall Street’s estimates today, following strong June-quarter results ...