Northwest Arkansas' largest concert venue is now using Ticketmaster. Context: The move comes just after the Walmart Arkansas Music Pavilion's record-breaking year in 2024, when it recorded its highest revenue,

Ticketmaster takes over ticketing for the Walmart AMP starting Tuesday, Jan. 21. The Walmart AMP announced the change on Monday, emphasizing the transition is just for the AMP only not the Walton Arts Center.

All tickets purchased after the transition date will be accessible through Ticketmaster accounts or the Ticketmaster app. For those with existing Ticketmaster accounts, these can be used to purchase and manage tickets for future Walmart AMP events.