The parent company of Facebook and Instagram continues to exceed expectations for ad sales. Analysts are less sure about its big swings.

Meta Platforms CEO Mark Zuckerberg expects to deliver “personal superintelligence for everyone” but his ambitious bets on AI are impacting the company’s cash flows and are likely to hit expenses even harder as Meta soups up its AI capabilities and continues its hiring spree .

Meta CEO Mark Zuckerberg told investors that his new research lab will focus on building AI models that can learn with minimal human input.