DJI is finally making an effort to take on rising rival Insta360 with its first panoramic action camera, the Osmo 360.

While the average camera sensor records images in a square or rectangular format, a 360 camera includes twin fisheye lenses that capture a sphere around itself. This means you don’t have to worry about the orientation of your camera at the end of a selfie stick or attached to a skier’s helmet speeding down a mountain.

The Osmo 360 is another blow struck in the ongoing tussle between DJI and its rival, Insta360. The two rival Chinese imaging firms have been vying for supremacy in the action cameras arena for some time now. Insta360, though, has long been the dominant name in 360-degree cameras and technology, while DJI has been the market leader in drones.