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What’s next for American Eagle

How and why a fashion campaign about 'great jeans' sparked backlash online

Framed as "Sydney Sweeney Has Great Jeans", American Eagle's fashion campaign quickly became a flashpoint in discussions around race, Western beauty norms, and anti-woke sentiment in the US.

NBC News on MSN · 2d

American Eagle sparks backlash for touting Sydney Sweeney's ‘great jeans'

American Eagle’s “great jeans” advertising campaign with actress Sydney Sweeney is at the center of the latest political firestorm online, drawing accusations of racial undertones in its messaging.

Page Six on MSN · 1d

Sydney Sweeney’s new American Eagle ‘Great Jeans’ ad accused of being Nazi propaganda: ‘Who approved this?’

Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.

16h

American Eagle Exec Responds to Sydney Sweeney 'Great Jeans' Controversy

It all started with a simple question and a daring response. An American Eagle exec just spilled the details on how Sydney ...

8hon MSN

American Eagle's 'good jeans' ads with Sydney Sweeney spark debate on race, beauty

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...

11hon MSN

Sydney Sweeney's Controversial American Eagle Ad Explained

Sydney Sweeney's American Eagle campaign is also drawing comparisons to Brooke Shields' controversial Calvin Klein ad from ...

21h

Doja Cat Mocks Sydney Sweeney Over American Eagle ‘Great Jeans’ Ad

Doja Cat is making waves after mocking Sydney Sweeney’s latest American Eagle ad. Her viral TikTok video, which spoofs ...

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