Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox.

chipotle launches "ingredient quest" experience on roblox and more than $1 million in free chipotle for cinco de mayo Provided by PR Newswire Apr 29, 2025, 12:08:00 PM ...

Chipotle Mexican Grill is adding a new experience to an existing Roblox promotion in observance of a major Mexican holiday.. To recognize Cinco de Mayo, Chipotle is launching a new, immersive ...

The first 50,000 users to collect all 53 ingredient cards in the Ingredient Quest will win a free entrée. Customers in real life aren’t completely exempt from Chipotle’s Cinco de Mayo promo.

Thus, Roblox has become a “key place” to market certain things for a food brand you might know: Chipotle. Yes, this is real, and it goes far deeper than you might think.

chipotle launches "ingredient quest" experience on roblox and more than $1 million in free chipotle for cinco de mayo Apr. 29, 2025 8:08 AM ET Chipotle Mexican Grill, Inc. (CMG) Q1: 2025-04-23 ...