Brand partnerships are allowing Netflix to create cultural cut through that is helping its biggest shows become cultural ...

Netflix’s Advertising Dilemma: Will Partners Get Any More Transparency? Advertisers need to know whether they're getting their money's worth, which means sharing data — something the streaming ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to ...

Netflix’s NFLX advertising business has been gaining momentum with the launch of its proprietary in-house ad-tech platform, the Netflix Ads Suite. This supply-side platform offers advertisers ...

Netflix bosses say their WWE partnership has been "everything they could have hoped for and more".

French viewers will soon be able to watch TF1 on a new platform — Netflix. Billed by the U.S. streaming giant as a “new kind of partnership,” TF1’s commercial stations and on-demand ...

Netflix has entered into a new creative partnership with Ekta Kapoor’s Balaji Telefilms in India, further enhancing its content offering in the world’s most populous country. The collaboration ...

French viewers will soon be able to watch TF1 on a new platform — Netflix.. Billed by the U.S. streaming giant as a “new kind of partnership,” TF1’s commercial stations and on-demand ...

OzTAM, Australia’s official source of television audience measurement intelligence, has announced that Netflix has joined its audience measurement ecosystem, marking a major milestone in local media ...

Netflix reports Q4 earnings on Jan. 21. A Netflix analyst previews the earnings report with key topics including advertising, original content and live sports. Market-moving news hits Benzinga Pro ...