There are a surprising number of Prime Day Apple Watch deals right now, with discounts as high as 35%. We found the best deals on models like the Series 10 and Ultra 2.

The Apple Watch Series 10, in every color and case size, is on sale now at a historic low . For a limited time only, you can pick up for instance the Apple Watch Series 10 (GPS, 42mm) for $279, down from its usual price of $399. That’s a 30% discount on one of the most popular smartwatches of the year.

While Amazon sales don't always live up to the hype, for Prime Day 2025, Amazon went hard. And that's especially true if you're an Apple loyalist, as tons of Apple products are now at or near record-low prices.